A global video platform needed to evolve its search to ensure it surfaced relevant, safe, and engaging content, particularly for users from historically marginalized communities, while operating at the scale of billions of searches worldwide.
I helped create a product strategy and features to reimagine inclusive search at scale. Through research with 220+ participants, including interviews, focus groups, and co-creation with creators, we developed a foundational Search Inclusion Framework that translated lived experiences into actionable guidance for product, design, and engineering. This work directly informed algorithm weighting and new search experience features, shaping how representation, discovery, and user agency are embedded into the platform’s search ecosystem.
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