A global technology company needed a clear product strategy to integrate GenAI into its flagship smartphone line in a way that earned user trust at scale and differentiated it in a crowded market.
I led global research, synthesis, and design to define a 3-year GenAI roadmap. We translated raw insights into hundreds of feature concepts and converged them into a focused set of validated, high-impact use cases. Grounded in multi-round qualitative research and a 3,000-person study across three markets, this work established a durable product framework and translated strategy into experience designs that drive adoption, long-term engagement, and trust at scale.
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